General Mills
A Fully-Lit Neon Game Show
Nothing says game show more than a bright array of neon lights. This is one of the types of film lighting equipment we specialize in, so General Mills came to us to help advertise their new line of Gluten Free Cereal in this game show-themed commercial. This commercial required a whopping 150+ RGBW Tubes, a third of which were built to custom lengths.
From Plan to Perfection
General Mills’ set designer provided us with a drawing and we mapped out a lighting plan together, arriving the next day to install everything in one go for the following shoot day. With our rental decoders networked through DMX, their Board Operator was able to remotely control and animate the lights on the entire set.
Watch the Full Commercial Here